The scheme is being implemented by the Directorate of Marketing & Inspection with technical assistance from the National Informatics Center (NIC) and in association with the State Agricultural Marketing Boards/Directorates and APMCs.
Market Information about the price and arrival etc. for the agricultural produce is very vital to the farmers taking proper production and marketing decisions. The existence and dissemination of complete and accurate market information are key to achieve both operational and pricing efficiency in the marketing system.
The Objective Of The Scheme :
To establish a Nation-wide market information Network for speedy collection and facilitate collection and dissemination of information related to better price dissemination of market information and data for its efficient and timely utilization. realization and market access by the farmers. This would cover:
Market-related information price-related information infrastructure-related information market requirement related information to sensitize and orient farmers to respond to new challenges in agricultural marketing by using IT as a vehicle of extension. To improve efficiency in agricultural marketing through regular training and extension for reaching region specific farmers in their local language. To provide assistance for marketing research to generate market information for its dissemination to farmers and other market functionaries at the grass root level to create an ambiance of good marketing practices in the country information relating to the Schemes in respect of agricultural marketing implemented by Government Department and central agencies. Once. the farm produce is standardized and labeled, backed by quality certification, it can be directly offered for sale on spot exchange in national and international market.
The AGMARKNET Portal also serves as a single-window for assessing websites of the various organization concerned with Agricultural Marketing. It also provides weekly price trend report for important markets in respect of major agricultural commodities. It is linked with the Online Exchange Portals for providing spot and future prices for important commodities. International price trends of various agricultural commodities are also accessible through this portal.